BIG Designs Lego Center in Billund

Bjarke Ingels seems like the perfect guy for the job. His playful approach to design combined with his rising profile as a celebrity architect make him an obvious choice for a new center focused on one of the most prolific and influential toys of our time. Plus, he’s Danish!


Every so often I check this website out looking for inspiration and hopefully something new. Shown above is a design for a single-seater helicopter, apparently an airborne response to the motorcycle. While Yutaka Igarashi most certainly has designed these machines to potentially perform a real-world function, the greater achievement IMHO is his ability to depict them as fully engineered machines by co-opting a visual language of engineered function and commercial branding.